Thinking about using colored barcode labels with your Zebra printer?

Colored labels can be a great way to add visual identifiers to your products, inventory, or shipping processes. However, many businesses run into issues when their colored barcodes don’t scan properly—or worse, don’t scan at all. Before you invest in custom labels, it’s important to understand how color impacts barcode readability.

Why Some Colored Barcodes Don’t Scan

The most important factor in barcode scanning is contrast. Barcode scanners read by detecting the difference between the dark bars and the light background. That’s why the standard black barcode on a white label works best.

When you introduce color, the scanner’s ability to decode the barcode depends on how much light the background reflects compared to the dark bars. Colors like yellow and red tend to cause problems because they reflect less light, reducing contrast.

To improve scan performance:

• Choose light background colors whenever possible.

• Stick with dark bars on light surfaces.

• Always remember: contrast is key. Even the best Zebra barcode scanners can’t read a code without it.

Helpful Tools for Choosing Barcode Label Colors

The good news is you don’t have to guess. There are guides that rate PMS colors based on whether they’re recommended for barcoding. These resources help you avoid investing in labels that won’t work with your scanner.

Always Test Before You Print at Scale

No matter which label color you choose, always test your colored barcode labels with the exact scanner models you plan to use. This step ensures reliable results before printing a large batch.

At The ZPS Store, we carry a wide selection of Zebra barcode labels, ribbons, and printing supplies—including options for custom colored labels. If you’d like to test labels or need help finding the right supplies for your Zebra printer, our team is here to help.

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